Choose a capability. See where I’ve put it to work.
FIELD NOTES / 01200k+ audience
Independent · Instagram · 2017–2021
An audience of 200,000 started with things I was curious about.
01Create content
02Watch participation
03Refine the approach
04Work with brands
An independent project spanning content, audience growth, and brand collaborations.
The context
Psychology quizzes, books, and film gave me plenty to explore—and a way to invite people into the conversation.
What I did
I created content, paid attention to how people participated, and used those patterns to shape what I made next. I also worked with brands on collaborations and sponsored campaigns.
What this shows
I grew an audience of more than 200,000 organically. This was hands-on experience in creative direction, audience judgment, and turning attention into commercial work.